Merriam-Webster Collegiate Dictionary - selling point
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Selling point
selling point
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1.
(selling points) A selling point is a desirable quality or feature that something has which makes it likely that people will want to buy it. (BUSINESS) N-COUNT ...Collins COBUILD Advanced Learner's English Dictionary
2.
~ n something about a product that will make people want to buy it (The computer's two main selling points are that it's cheap and portable.) ...Longman Dictionary of Contemporary English
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